Or, maybe your logo is a PNG with a transparent background. However, if that same logo were dark red, for example, a transparent background wouldn’t solve the problem: 2. For example, this blue text is perfectly readable on white and black: Using a transparent background ensures that your logo won’t have a white box behind it on a dark background.īut this only works if your logo is a color that looks great on both light and dark backgrounds. However, you’re spending too much time on and dedicating too many resources towards designing beautiful emails to let this slide. Subscribers can see the logo and identify the brand. But once the page is inverted and the background becomes black, it’ll show up with a not-so-pretty white box around it. If your logo has a white background, it might look perfectly fine on top of white. Here are a few things that can happen: 1. Exactly how a logo changes depends on both the email client and your specific logo file. These different scenarios create problems with logos that are also hard to predict. They give you total control over your emails in dark mode by supporting media queries.Not all colors will change, but some will. Email clients respond to dark mode in one of three ways, depending on the client: So why exactly are logos in dark mode such a big problem? And what’s the solution? Dark mode logo problems and solutionsĭark mode inverts the colors of your emails, so the black text becomes white and white backgrounds become black. And another 33% said the same thing about keeping email design on brand. 43% of respondents said that optimizing logos and images is one of the biggest challenges related to dark mode UX. Pathwire recently conducted a dark mode survey to find out how email marketers and designers like you feel about challenges. Logos tend to be a particularly frustrating dark mode problem for email marketers. Cohesive design matters.īut with the popularity of dark mode for email steadily increasing, it can be challenging to adapt in a way that’s still on brand. After all, 59% of consumers prefer to purchase from familiar brands and 90% expect companies to be consistent across all platforms. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. Why?īecause a logo is a big part of how a brand visually represents itself. Almost every single marketing email features a logo.
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